John Blair & Co. - dated 1969 Stock Certificate - John Leo Blair

Stock Certificate of the Famous Company that John Leo Blair built. John Leo Blair (1888–1962) was an American businessman. He was the founder of New Process Company, now known simply as Blair Corporation – a direct market retail company. He was also an author, inventor, a pioneer in direct marketing, and an advisor to President Franklin D. Roosevelt, and to Treasury Secretary, Henry Morgenthau, Jr. Several letters and notes exist in company archives, including a letter from Franklin D. Roosevelt, a few from Henry Morgenthau, Jr., and others from Charles Merrill of Merrill & Lynch, Supreme Court Justice Robert H. Jackson (one of Blair's very close friends) and others to support this entry.

Blair was very successful at a relatively young age. He traveled all over the world before the days of airliners. He met Popes Pius XI and Pius XII and was a long-time friend of Cardinal Francis Spellman. Blair contributed significantly to the healing of the economy during the Great Depression and his company has provided employment to many thousands of associates, and has provided billions of quality, affordable products to millions of Americans.

John L. Blair was apparently driven, in part, by a curiosity of the human mind and its motivations. For several years, Robert Collier, the famous author of early self-help books, worked closely with John Blair in developing sales methods and effective copy writing. Collier wrote that John Blair "seemed to divine naturally what it takes most of us many years to learn, i.e. that regardless of what we have to offer, it is not merchandise that we are selling, but human nature, human reactions." Read more at https://en.wikipedia.org/wiki/John_Leo_Blair

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