Liz Claiborne, Inc. - Specimen Stock Certificate
Inv# SE3803 Specimen Stock
Specimen Stock printed by Security-Columbian United States Banknote Corporation, American Bank Note Company. Anne Elisabeth Jane Claiborne (March 31, 1929 – June 26, 2007) was an American fashion designer and businesswoman. Her success was built upon stylish yet affordable apparel for career women featuring colorfully tailored separates that could be mixed and matched. Claiborne is best known for co-founding Liz Claiborne Inc., which in 1986 became the first company founded by a woman to make the Fortune 500 list. Claiborne was the first woman to become chair and CEO of a Fortune 500 company.
Claiborne became frustrated by the failure of the companies that employed her to provide practical clothes for working women, so, with husband Art Ortenberg, Leonard Boxer, and Jerome Chazen, she launched her own design company, Liz Claiborne Inc., in 1976. It was an immediate success, with sales of $2 million in 1976 and $23 million in 1978. By 1988, it had acquired one-third of the American women's upscale sportswear market. Marketing strategies that Claiborne developed changed the nature of retail stores. For example, Claiborne insisted that her line of clothing be displayed separately, as a department to itself and including all of the items she offered. This was the first time customers were able to select many types of clothing articles by brand name alone in one location of a department store. That tradition for the grouping of special brands has become the typical arrangement for name brands in contemporary stores. In 1980, Liz Claiborne Accessories was founded through employee Nina McLemore (who decades later would launch a label of her own, in 2001). Liz Claiborne Inc. went public in 1981 and made the Fortune 500 list in 1986 with retail sales of $1.2 billion. Claiborne listed all employees in her corporate directory in alphabetical order, to circumvent what she perceived as male hierarchies. She controlled meetings by ringing a glass bell and became famous for her love of red—"Liz Red". She sometimes would pose as a saleswoman to see what average women thought of her clothes. Read more at https://en.wikipedia.org/wiki/Liz_Claiborne
Stock and Bond Specimens are made and usually retained by a printer as a record of the contract with a client, generally with manuscript contract notes such as the quantity printed. Specimens are sometimes produced for use by the printing company's sales team as examples of the firm’s products. These are usually marked "Specimen" and have no serial numbers.
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